Sales Services Intermediate Apprenticeship

Apprenticeship Components

Competency Based Qualification NVQ Certificate in Sales Level 2
Knowledge Qualification (Technical Certificate) Certificate in Principles of Sales Level 2
Functional Skills Functional Skills English level 1 and Functional Skills Maths Level 1
Employment Rights and Responsibilities
Personal, Learning and Thinking Skills

NVQ Certificate in Sales Level 2

The Level 2 NVQ Certificate in Sales (QCF) is the competence-based qualification which forms part of the Intermediate Apprenticeship framework in Sales. This qualification is ideal for learners who are moving up the career ladder or want to develop some specialist skills.

The units for this qualification are:

Mandatory Units
Time Planning in Sales
Complying with Legal, Regulatory and Ethical Requirements in a Sales or Marketing Role
Deliver Reliable Customer Service


Optional Units - Your assessor will help you to choose up to four of these units
Selling Face to Face
Selling By Telephone-Inbound
Selling By Telephone-Outbound
Inputting and Accessing Sales or Marketing Data in Information Systems
Processing Sales Orders
Selling Exhibitions
Preparing and Delivering a Sales Demonstration
Monitoring Sales Deliveries
Supporting Customers in Obtaining Finance for Purchases
Generating and Qualifying Sales Leads
Meeting Customers‟ After Sales Needs
Obtaining and Analysing Sales-Related Information
Obtaining and Analysing Competitor Information
Buyer Behaviour in Sales Situations
Communicating Using Digital Marketing/Sales Channels
Manage Personal Development
Participate in Meetings
Communicate Information and Knowledge

Certificate in Principles of Sales Level 2

This is the knowledge-based qualification and has been designed to reflect the current and future needs of employers. Assessment is externally set and internally marked assignments.

Certificate in Principles of Sales Qualification

Mandatory Units
Understanding the sales environment
Understanding sales techniques and processes
Understanding legal, regulatory and ethical requirements in sales or marketing
Principles of personal responsibilities and working in a business environment


Optional Units
Understanding sales targets
Understanding business awareness in sales
Principles of presentations and demonstrations in sales
Principles of selling at trade fairs and exhibitions
Customer service in sales
Understanding the relationship between sales and marketing
Principles of online selling
Understanding customers’ creditworthiness for sales purposes
Competitor analysis in the sales environment

For more information on our free qualifications or other services please contact us on 01452 751004 or